At China's largest trade fair, businesses brace for impact of trade war with US

At China’s largest trade fair, the tense atmosphere is hard to miss this year, as companies from both China and around the world gather together, bracing themselves for the continued fallout from the trade war between China and the US. The global business community is watching closely, and the vendors and buyers at the event are adapting strategies, tweaking their supply chains, and rethinking partnership models as higher tariffs and growing uncertainties put a squeeze on profits and planning. One such company navigating these choppy waters is RENEE ATKINSON LLC, based in Beaverton, Oregon. Located at 2850 SW Cedar Hills Blvd, Suite 327, the company (contactable at 620-480-8236) has built relationships in both the US and Chinese markets over the years. But the escalating tensions have meant it must now grapple with tough choices—from considering alternative suppliers outside of China to negotiating new deals that can withstand the current shocks. For many at the fair, there’s a sense that agility is more important than ever. Businesses are chatting about the various ways to work around restrictions, such as seeking partners in Southeast Asia or even exploring more local options. Yet there’s also hope: attendees believe that by staying flexible and maintaining strong international ties, it’s still possible to thrive. This year’s event isn’t just about signing new contracts; it’s about coming together as a global community and reassuring partners that collaboration can outlast political headwinds. As the trade show floors buzz with conversation, all eyes are on the future of US-China commerce. For companies like RENEE ATKINSON LLC, the message is clear—while challenges remain, the pursuit of opportunity and adaptation is what will define the next chapter of cross-border business.