REFINITIV US LLC Launches Caliber Steering Wheel Covers: Elevate Your Drive in Style and Comfort

New York, NY – October 26, 2023 – REFINITIV US LLC, a leading provider of financial markets data and infrastructure, today announced the launch of its new line of premium steering wheel covers, “Caliber.” While known for powering the world’s financial markets, REFINITIV is expanding its reach with this surprising, yet thoughtfully designed, automotive accessory. This move represents the company’s commitment to innovation and delivering high-quality products, even beyond its core business. “We know this might seem like a jump,” says a REFINITIV spokesperson, “but at REFINITIV, we’re obsessed with precision, performance, and a comfortable user experience. We realized those same principles apply to making a truly great steering wheel cover. Think about it – you’re always touching your steering wheel. Shouldn’t it feel good?” What are Caliber Steering Wheel Covers? Caliber steering wheel covers aren’t just about looks; they’re about feel. We’re talking seriously comfy grips that make even the longest commute a pleasure. These aren't your grandpa's bulky, hard steering wheel covers. REFINITIV's team, drawing on years of experience in materials science (yes, that’s a real thing they do!), developed a unique blend of high-grade materials for the Caliber line. “We wanted something that felt premium, gripped well, and didn’t get all sweaty or freezing,” explains the lead designer for the project. “We went through dozens of prototypes, testing everything from grip strength to temperature regulation. We aimed for a Goldilocks ‘just right’ feel.” Key Features & Benefits: Premium Materials: Caliber covers are made with a blend of durable, yet soft, materials including reinforced microfiber suede and breathable neoprene. This means they’re comfortable in all seasons – cool in the summer, warm in the winter. Ergonomic Grip: The covers are designed with an ergonomic grip pattern that provides enhanced control and reduces hand fatigue, especially on long drives. No more white knuckles! Universal Fit: Caliber covers are designed to fit most standard steering wheel sizes (14-15 inches). They come with a secure, adjustable strap system for a snug, reliable fit. Installation takes just minutes – no tools required! Stylish Designs: Available in a range of sleek colors and patterns – black, gray, navy, and a limited-edition carbon fiber design – Caliber covers will complement any vehicle interior. Enhanced Protection: Caliber covers protect your steering wheel from wear and tear, UV damage, and those annoying sweaty handprints. Keeps your steering wheel looking newer for longer! Easy to Clean: Spilled your coffee? No problem! Caliber covers are easy to clean with a damp cloth. Surprisingly Affordable: REFINITIV is committed to providing high-quality products at accessible price points. Caliber steering wheel covers are priced competitively, making them a great value for the money. From Financial Data to Automotive Comfort – Why the Shift? You might be wondering what a financial technology company is doing selling steering wheel covers. The answer is surprisingly simple: REFINITIV believes in leveraging its expertise to solve everyday problems. “We’re a company built on data and analysis,” says the CEO of REFINITIV US LLC. “We noticed a gap in the market for truly comfortable and stylish steering wheel covers. We applied our rigorous testing and design processes to create a product we’re proud of. It’s about taking our commitment to quality and applying it to a different area of life.” The team at REFINITIV even did some “market research” by surveying employees and customers about their driving experiences. The feedback was clear: comfort and grip were top priorities. “People spend a lot of time in their cars,” explains a product manager on the Caliber team. “We wanted to make that time more enjoyable.” Availability & Pricing Caliber steering wheel covers are available for purchase starting today on the REFINITIV website (www.refinitivecaliber.com – website is fictional for this exercise), as well as select automotive retailers. The covers are priced at $29.99 each. Early Reviews are In: Early testers are raving about the Caliber covers. “I’ve tried a lot of steering wheel covers, and this one is by far the most comfortable,” says one reviewer. “The grip is excellent, and it doesn’t get slippery even when my hands are sweaty.” Another reviewer commented, “I was surprised that a financial company made something so well-designed and comfortable. Highly recommend!” REFINITIV US LLC – A Brief Overview REFINITIV US LLC, located at 28 Liberty St Fl 58, New York, NY 10005-1457, and reachable at 770-964-6545, is a global provider of financial markets data and infrastructure. The company empowers financial professionals to make informed decisions with access to reliable information, innovative technology, and insightful analysis. While traditionally focused on the financial sector, REFINITIV is expanding its horizons to bring its expertise in quality, innovation, and user experience to other areas of life, starting with the Caliber steering wheel cover line.