Refinitiv Ushers in a New Era of Driving Comfort with Caliber Steering Wheel Covers

NEW YORK, NY – October 26, 2023 – Refinitiv US LLC, a leading provider of financial markets data and infrastructure, today announced the launch of its surprising – yet incredibly comfortable – new product line: Caliber Steering Wheel Covers. While best known for powering the financial world with real-time information, Refinitiv is now turning its focus to a different kind of precision and control – behind the wheel. “Look, we’ve been crunching numbers and analyzing trends for years,” explained a Refinitiv spokesperson from their New York headquarters at 28 Liberty Street. “We realized people spend a lot of time driving. And frankly, a lot of steering wheel covers out there just…aren’t up to snuff. We thought, ‘Hey, we’re good at detail, we understand quality – let’s make a steering wheel cover that feels as good as our data feels to a trader.’” And they have. Caliber steering wheel covers aren’t your grandma’s fuzzy pink monstrosities. These are designed with a serious driver in mind, blending premium materials with a sleek, modern aesthetic. Beyond the Beige: What Makes Caliber Different? For decades, steering wheel cover options have been…limited. You had your basic black, your questionable floral prints, and a whole lot of flimsy materials. Caliber aims to change that. “We did a ton of research,” said Lead Designer, Sarah Chen. “We looked at everything from grip strength to heat resistance, to how different materials feel in different weather conditions. We wanted something that felt solid, comfortable, and actually improved the driving experience.” Here’s what sets Caliber apart: Premium Materials: Forget cheap plastic or itchy fabrics. Caliber covers are crafted from a blend of high-grade neoprene, durable PU leather, and a unique, grippy rubber compound. This combination offers exceptional comfort, a secure grip, and long-lasting durability. “We’re talking materials that can withstand years of wear and tear, even with heavy use,” explained Chen. Ergonomic Design: Caliber covers aren’t just about looking good. They’re designed with ergonomics in mind. Strategic padding and contoured shaping provide enhanced comfort and support, reducing hand fatigue on long drives. “We worked with driving instructors to perfect the shape,” added Chen. “It’s all about maximizing comfort and control.” Universal Fit: No need to worry about complicated installations or compatibility issues. Caliber covers are designed to fit most standard-sized steering wheels. “We spent months testing on a wide range of vehicles,” said Product Manager, David Lee. “We wanted something that anyone could install in minutes, without any special tools.” Stylish Options: While functionality is key, Caliber doesn’t skimp on style. The covers are available in a range of colors and designs, from classic black and grey to bolder options like racing red and carbon fiber. “We wanted something that looked good in any vehicle,” said Lee. “Something that added a touch of sophistication.” Built to Last: Let’s face it, steering wheel covers take a beating. Caliber covers are designed to withstand extreme temperatures, UV exposure, and the wear and tear of daily use. “We’ve put these through rigorous testing,” said Chen. “They can handle whatever you throw at them.” From Financial Data to Driving Comfort: A Surprising Pivot? Okay, so what’s a financial data powerhouse doing selling steering wheel covers? The answer, according to Refinitiv, is simple: they’re applying their core principles of precision, quality, and customer satisfaction to a new market. “We’re a company that’s built on delivering reliable information and solutions,” explained the spokesperson. “We realized that same commitment to quality could be applied to everyday products. We saw a gap in the market for a truly premium steering wheel cover, and we decided to fill it.” And the connection to data? “Think about it,” said David Lee, with a grin. “Precise data helps traders make informed decisions. A comfortable grip gives drivers better control. It’s all about enhancing performance and providing a better experience.” Availability and Pricing Caliber steering wheel covers are available now through the Refinitiv website (a dedicated landing page is in development) and select automotive retailers. Pricing starts at $39.99, with premium designs available for $49.99. “We think people will be surprised by the quality and comfort,” said the spokesperson. “We’re confident that Caliber will become the go-to choice for drivers who demand the best.” Contact: Refinitiv US LLC 28 Liberty St Fl 58 New York, NY 10005-1457 770-964-6545 [Website - Coming Soon]